Mobile users are growing by the second with the ease of accessibility to phone like the iPhone and Android; and not to mention iPads and similar. Everyone wants information on the go, and fast. Websites and Web Applications that are expecting mobile visitors need to have a strong mobile presence. For now, websites have to be specially formatted to look correct in mobile phones. It’s not just magic. If an “on the go” user visits your product on their mobile device and they do not have a good experience, it could mean the loss of a potential customer.