Imagine: You have a great looking website. It does everything you want it to and more. You have some visitors, but not enough to brag about. Some person happens to mention your website on a radio show, conference, interview, or TV show. Right then, your simultaneous visitors jumps to thousands, or even hundreds of thousands. Your website and your hosting can’t take it, and your site stalls in its tracks. It’s too much. Page loads take minutes. Then users get “Server Busy.” That’s what we call a bottleneck. Don’t let this happen to you. Make sure your website or app is rocket fast, can handle traffic spikes, and is able to scale.